Adsense can generate a decent revenue for you through your website if you will know how to make it work for you in your site. It takes some trial and error until you hit the right "formula" that works on your site. Depending on the kind of site or blog you have and the niche you have, adsense publishing will find its way to fit itself in.

As you use Google's AdSense you learn from your mistakes along the way. Sometimes, using it can be tricky but as you learn from your mistakes in the past, you slowly realize which of your actions kept your site from reaching its full potential.

Let me share with you the five common mistakes that others and even the professionals commit that you should try to avoid so you can gain a good experience and a good income from Google Adsense. Check on each of them and see how it applies to your current content and situation. Stop committing each mistake and attempt to fix such error as quickly as possible.

Five common mistakes of a publisher:

First, Adsense is a great program and so Google expects every publisher
to follow their set of rules strictly. Keep in mind that breaking the rules is the biggest NO-NO in your implementation of Adsense in your site.

Do not create or implement "artificial Clicks" through any means possible. Do not click your own link. Google can track down your own clicks. And very important, never, never ask your friends, relatives or anybody else to do a series of clicks on your links. Google can analyze sets of click pattern. Do not explicitly display a message on your pages encouraging the readers to click on your ads. You run the risk of being permanently banned, and that will definitely damage your revenue.

Failing to comply with terms and conditions could have your AdSense account suspended. And this is why this rule is by all means the most important one of all. You see, it's between life or death.

The second common mistake is the appropriate use of color palette. Bad color palette can drive your customers/visitors away. If you do not know how to set it up correctly and appropriately on your site, ask someone who knows to help you out. Better yet, join any google adsense forum for guidance.

Others just can't seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will.

Third, of course, is the positioning. This is probably a key element in the adsense placement. Good placement can maximize your earnings. Google can provide you with statistics which illustrate what positions work particularly well on your website.

Fourthly, a banner ad is a bad idea you're using AdSense. Remember this size and avoid using it on your pages=>80x60 type ads. It's a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising.

And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If it doesn't have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues.

So, to sum up, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue:

Don't break the rule,i.e., Google's policy. Don't make visitors create "artificial clicks" on your website regardless of the person doing so or the reason. Make sure you use the appropriate colors that blend in with your site, and make sure they're positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480x60) adds unless you really know what you're doing and constantly keep your site fresh and up to date.

If you will keep that in mind, you can raise your AdSense revenues in no time.